This study investigates how the export structure is formed by processing stages and technology levels using panel data for China, France, Germany, Japan, Korea, and the United States. The analysis results of the paradigm shift of each country’s export to the world and China indicate that China is apparent in high-tech industries and that the brand power of the United States is relatively much higher compared to other countries. The empirical test results of panel data also demonstrates, that brand power is a crucial driving force behind their exports to the world and China in most countries and that patent sophistication index has a positive effect on their exports to China in most countries. These results suggest that Korean companies should make a great deal of effort to enhance brand power. Korean firms should further ameliorate the sophistication of their exports and expend a great deal of effort trying to increase the share of forward GVC participation.